{"title":"Hair Care","description":"","products":[{"product_id":"spray-treat","title":"Prorituals Spray Treat","description":"\u003cp\u003e\u003cstrong\u003eVitamin \/ Protein Treatment\u003cbr\u003eRepairs, Strengthens, Restores\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpray Treat is a protein primer that aids in reconstruction and detangling. Ideal as a porosity filler, it contains Wheat, Silk, Soy, and Amaranth Protein. This lightweight spray is suggested prior to any color service.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e8.2 fl. oz. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e 242 mL \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e pH Balanced\u003cbr\u003e50.7 fl. oz. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e 1500 mL \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e pH Balanced\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKEY BOTANICAL INGREDIENTS:\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eGlycerin (Plant Derived), Humulus Lupulus (Hops) Extract,\u003cbr\u003eCalendula Officinalis (Marigold) Flower\u003cbr\u003eExtract, Triticum Vulgare (Wheat) Starch,\u003cbr\u003eArnica Montana Flower Extract, Allantoin\u003cbr\u003e(Comfrey Root Derived), Hydrolyzed Silk,\u003cbr\u003eHydrolyzed Wheat Protein, Hydrolyzed\u003cbr\u003eSoy Protein, Hydrolyzed Amaranth Protein,\u003cbr\u003eNiacinamide (Vitamin B3), Biotin (Vitamin\u003cbr\u003eB7), Ascorbic Acid (Vitamin C), Tocopheryl\u003cbr\u003eAcetate (Vitamin E Acetate), Ascorbyl\u003cbr\u003ePalmitate (Vitamin C Palmitate).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOIL ME UP STYLING COCKTAIL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- DREAM OIL \u0026amp; SPRAY TREAT\u003c\/p\u003e\n\u003cp\u003e Creates an amazing hot oil treatment for any type of hair. Dispense a half ounce of Dream Oil and a fourth of an ounce of Spray Treat into a bowl. Mix and lightly warm in microwave. Apply the mixture to shampooed, towel-dried hair at the bowl, then massage into the scalp. Comb through with a wide-tooth comb and apply plastic cap. Place under dryer on medium heat for 20 minutes. This will help bring the hair back to life.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"8.2oz","offer_id":38321865949365,"sku":"","price":9.0,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":38321866014901,"sku":"","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/8-2oz-prorituals-spray-treat-24968993833141.jpg?v=1649724308"},{"product_id":"clarifying-shampoo","title":"Prorituals Clarifying Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDeeply Cleanses, Removes Impurities\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClarifying Shampoo removes impurities from hair without stripping out natural oils. Contains silk, wheat, and soy proteins. Use once a week to brighten hair. Use prior to chemical services to ensure better results.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e12 fl. oz. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e 354 mL \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e pH Balanced\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e50.7 fl. oz. \/ 1500 mL \/ pH Balanced\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BOTANICAL INGREDIENTS:\u003c\/strong\u003e Hydrolyzed Silk, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Triticum Vulgare (Wheat) Starch. ALSO AVAILABLE IN BACK BAR\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"12oz","offer_id":38321874010293,"sku":"","price":11.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":45285445959861,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/12oz-prorituals-clarifying-shampoo-24969004515509.jpg?v=1649713154"},{"product_id":"hair-and-scalp-therapy","title":"Prorituals Dream Oil","description":"\u003cp\u003e\u003cstrong\u003eBotanical Oil Treatment\u003cbr\u003eSilicone-Free Essential Fatty Acids\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHair and Scalp Therapy replaces essential fatty acids (EFAs) lost during color services and prevents damage caused by free radicals. Add to styling or conditioning product to control texture and frizz while sealing cuticle.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e4 fl. oz. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e 118 mL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BOTANICAL INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRicinus\u003cbr\u003eCommunis (Castor) Seed Oil, Carthamus\u003cbr\u003eTinctorius (Safflower) Seed Oil, Simmondsia\u003cbr\u003eChinensis (Jojoba) Seed Oil, Borago (Borage\/\u003cbr\u003eStarflower) Officinalis Seed Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOIL ME UP STYLING COCKTAIL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- DREAM OIL \u0026amp; SPRAY TREAT\u003c\/p\u003e\n\u003cp\u003e Creates an amazing hot oil treatment for any type of hair. Dispense a half ounce of Dream Oil and a fourth of an ounce of Spray Treat into a bowl. Mix and lightly warm in microwave. Apply the mixture to shampooed, towel-dried hair at the bowl, then massage into the scalp. Comb through with a wide-tooth comb and apply plastic cap. Place under dryer on medium heat for 20 minutes. This will help bring the hair back to life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVA VA VOLUME STYLING COCKTAIL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- DREAM OIL \u0026amp; VOLUME \u0026amp; TEXTURE FOAM\u003c\/p\u003e\n\u003cp\u003e These two products are a perfect match to create sleek,shiny hair with amazing volume after blow drying. Dispense Volume \u0026amp; Texture Foam into the palm of your hand.Depending on the length of the hair, use a golf ball-sized ora tennis ball-sized amount. Next, apply 3-4 drops of Dream Oil, emulsify. Apply from root to ends of hair. Blow dry with around brush for beautiful results.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38321902125237,"sku":"","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/prorituals-dream-oil-24969018605749.jpg?v=1649713506"},{"product_id":"prorituals-hydrate-treatment","title":"Prorituals Hydrate Treatment","description":"\u003cp\u003eA nutrient rich deep conditioner containing Safflower and\u003cbr\u003eArgan Oil for luxurious softness, and Keratin Amino Acids to help\u003cbr\u003estrengthen the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Mix with Dream Oil to create a rich ultra-moisturizing treatment\u003cbr\u003e• Paraben and Sulphate Free\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eApplication Directions: Apply a small amount to damp hair,\u003cbr\u003efollowing Color Protect Shampoo. Rinse after 5 minutes or for a\u003cbr\u003emore intense treatment, cover the hair with a plastic cap and\u003cbr\u003erinse after 8-10 minutes\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e6.8 FL.OZ \/ 200ML\u003cbr\u003eITEM # PRB-HT-06\u003cbr\u003eUPC# 641073-524262\u003cbr\u003eCASE PACK: 24 PACK SHIPPER \/ 13 X 9 X 8 \/ 16 LBS\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38321910841525,"sku":"","price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/prorituals-hydrate-treatment-24969037447349.jpg?v=1688658327"},{"product_id":"prorituals-pro-platinum-purple-shampoo","title":"Prorituals Pro Platinum Purple Shampoo","description":"\u003cp\u003eA Purple Shampoo that utilizes a proprietary blend of pigments to tone and neutralize unwanted yellow and brassiness, and give blonde, grey or silver hair renewed radiance and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Ultra-violet pigments counteract harsh brassy tones\u003cbr\u003e• Brings out color, shine, and radiance in blonde, grey or silver hair\u003cbr\u003e• Fortifies hair with nutrients like Keratin Protein, Vitamin A,B,C,E,\u003cbr\u003eJojoba Oil and Collagen Amino Acids\u003cbr\u003e• Sulfate and Paraben Free\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eApplication Directions: Apply to damp hair, massaging into hair and scalp. Rinse thoroughly. For more intense results, rinse and repeat leaving on for up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed.\u003cbr\u003e\u003cbr\u003e8 FL.OZ \/ 236ML\u003cbr\u003eITEM# PRB-PS-08\u003cbr\u003eUPC# 641073-524286\u003cbr\u003eCASE PACK: 24 PACK SHIPPER \/ 13 X 9 X 9 \/ 16 LBS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Botanical Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin\u003c\/li\u003e\n\u003cli\u003eJojoba Oil\u003c\/li\u003e\n\u003cli\u003eVitamin A\u003c\/li\u003e\n\u003cli\u003eVitamin B (Panthenol)\u003c\/li\u003e\n\u003cli\u003eVitamin C\u003c\/li\u003e\n\u003cli\u003eVitamin E\u003c\/li\u003e\n\u003cli\u003eCollagen Amino Acids\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38321911201973,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/prorituals-pro-platinum-purple-shampoo-24969038004405.jpg?v=1649707577"},{"product_id":"clean-soaper-shampoo-10-oz","title":"Crack Clean \u0026 Soaper Shampoo","description":"\u003cp\u003e\u003cspan\u003eCrack Clean \u0026amp; Soaper\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Shampoo is infused with the original Crack formula made with acai extract and silk protein to moisturize and protect hair from dryness. It helps reduce breakage and improves texture with de-aging nutrients to restore hair's youthful shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\" alt=\"\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eFor all Hair types \u0026amp; gentle enough for a daily dose!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCruelty-Free | 100% Vegan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes \u0026amp; protects hair from dryness\u003c\/li\u003e\n\u003cli\u003eHelps reduce breakage \u0026amp; improves texture\u003c\/li\u003e\n\u003cli\u003eRestores youthful shine\u003c\/li\u003e\n\u003cli\u003eFormulated without Parabens \u0026amp; Sulfates\u003c\/li\u003e\n\u003cli\u003eGreat for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLather, rinse, repeat. \u003c\/span\u003e\u003cspan\u003eFinish with Crack styling products for a \u003c\/span\u003ecomplete hair support system!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater (Aqua), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamide MEA, Fragrance (Parfum), Dimethicone (and) Dimethiconol (and) Laureth-23 (and) Laureth-4, Glycol Stearate, Phenoxyethanol, Sorbeth-230 Tetraoleate (and) Decyl Glucoside (and) Sorbitan Laurate, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Panthenol, Hydrolyzed Wheat Protein, Benzoic Acid, Potassium Sorbate, Lauryl Glucoside, Citric Acid, Gaultheria Procumgens (Wintergreen) Leaf, Anthemis Nobilis Flower, Calendula Officinalis Flower, Glycerin\u003c\/span\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"10oz","offer_id":38321937186997,"sku":"CraS 10","price":11.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":38321937252533,"sku":"CraS 33","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Crack_Shampoo_Front_1024x1024_2x_98fc1def-94f9-407a-a552-b0319165c56b.webp?v=1700143077"},{"product_id":"in-treatment-conditioner-10-oz","title":"Crack In Treatment Conditioner","description":"\u003cp\u003eLife happens to your hair. Re-condition it with enriched, moisturizing, protective wheat proteins blended in a hardworking formula that's gentle enough for daily therapy. Detangles, tames, and improves resiliency.\u003c\/p\u003e\n\u003cp\u003eCrack In Treatment\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eConditioner is infused with the original Crack formula made with acai extract and silk protein to moisturize and protect hair from dryness. Creates body and enhances manageability. Let the recovery begin!\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCruelty-Free | 100% Vegan\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e• Detangles, tames, \u0026amp; improves resiliency\u003cbr\u003e• Controls frizz\u003cbr\u003e• Protects from dryness \u0026amp; restores shine\u003cbr\u003e• Great for all hair types\u003cbr\u003e• Gentle enough for daily therapy\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a healthy dose.\u003cbr\u003eMassage through from scalp to ends of hair. Rinse. Towel dry.\u003cbr\u003eFinish with Crack styling products for a complete hair support system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater (Aqua), Dimethicone (and) Dimethiconol (and) Laureth-23 (and) Laureth-4, Cetyl Alcohol, Cetrimonium Chloride, Fragrance (Parfum), Phenoxyethanol, Panthenol, Benzoic Acid, Potassium Sorbate, Hydrolyzed Wheat Protein, Tetrasodium Glutamate Diacetate, Gaultheria Procumgens (Wintergreen) Leaf, Anthemis Nobilis Flower, Calendula Officinalis Flower, Glycerin\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"10oz","offer_id":38321938268341,"sku":"CraC 10oz","price":11.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":38321938301109,"sku":"CraC 33oz","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Crack_Conditioner_Front_1024x1024_2x_c543538a-e886-41e0-b75c-0eb9bb22999a.webp?v=1700143160"},{"product_id":"influx-restorative-hair-mask","title":"Crack Influx Restorative Hair Mask","description":"\u003cp\u003e\u003cspan\u003eInflux Restorative Hair Mask is the perfect add-on treatment to strengthen, protect, and enhance hair's natural appearance. Argan Oil and Coconut Oil hydrate, Keratin Amino Acids repair hair that's dry, colored, or heat-styled, and Panthenol strengthens the hair shaft, leaving it healthy and strong.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e8 fl oz \/ 236 mL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\" alt=\"\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Vegan_480x480.png?v=1616079794\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCruelty-Free | 100% Vegan\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e• Argan \u0026amp; Coconut Oil hydrate hair\u003cbr\u003e• Keratin amino acids repair hair\u003cbr\u003e• Panthenol strengthens hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to freshly washed hair after shampoo.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLet stand for 5-10 minutes. Rinse and follow with\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCrack Hair Fix Mist and Original Styling Crème.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater (Aqua), Cetyl Alcohol, Cetyl Trimethyl Ammonium Chloride, Isohexadecane, Fragrance, Cocos Nucifera (Coconut) Oil, C12-15 Alkyl Benzoate (and) Diphenylsiloxy Phenyl Trimethicone, Propoxytetramethyl Piperidinyl Dimethicone (and) C11-15 Pareth-7 (and) Trideceth-6, Keratin Amino Acids, Phenoxyethanol, Argania Spinosa (Argan) Oil, Panthenol, Benzoic Acid, Potassium Sorbate, Linalool, Limonene, Geraniol, Citral, Butylphenyl Methylpropional\u003c\/span\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38321939284149,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Crack_HairMask_Front_1024x1024_2x_5c5e0d60-5e22-42f6-8d83-749795f1eb98.webp?v=1700143327"},{"product_id":"tutto-clarifying-shampoo","title":"Puring TechCare Clarifying Shampoo","description":"\u003cp\u003eA deep cleansing shampoo with Chelating Agent Technology. Specifically created to remove residue from gel and other styling products, as well as mineral impurities, without affecting the brightness of the color. Delicate sulfate-free formula to hydrate even the most stressed hair. Ideal for removing chlorine residue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePh 5.0\u003c\/strong\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38369824833717,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/puring_clari_BIG.jpg?v=1736264571"},{"product_id":"get-pure-deal","title":"Get Pure","description":"\u003cp\u003eThe hair purify MARVEL. Unique \u0026amp; effective hair cleansing system\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe L'avant Garde patented technology is a uniquely effective hair cleansing system. It will enhance every aspect of their chemical service (hair color, lightening and relaxing). Use prior to any chemical service and your colors will pop, your blondes will be brighter and clients hair will feel so so healthy!\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eHAIR DEMINERALIZING \u0026amp; DETOXIFYING TECHNOLOGY WITH NO EQUAL\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eAvant Garde patented technology with a uniquely effective hair cleansing system, which addresses the needs of professional hair stylists and consumers alike for a product that enhances every aspect of their chemical services by demineralizing and detoxifying hair (hair color, perms, lightening and relaxing).\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow Does It Work?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eGet Pure employs a unique blend of mild surfactants, natural chelating agents extracted from rice, and other effective ingredients which work together to purify the hair of all types of contamination including metallic, medications, \"swimmers' green\", as well as cosmetic and styling aids buildup. This can all be done in a single application without the need to pre- or post-shampoo, as required by most\u003cbr data-mce-fragment=\"1\"\u003etreatments.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eSALONS \u0026amp; STYLISTS CAN AVOID:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Poor gray coverage or uneven color!\u003cbr data-mce-fragment=\"1\"\u003e- Complaints of premature color washout!\u003cbr data-mce-fragment=\"1\"\u003e- Excessive heat buildup with foils!\u003cbr data-mce-fragment=\"1\"\u003e- Runny color or bleach in foils!\u003cbr data-mce-fragment=\"1\"\u003e- Bleach that “fizzles” and fails to lift!\u003cbr data-mce-fragment=\"1\"\u003e- Resistant hair that appears to defy perming!\u003cbr data-mce-fragment=\"1\"\u003e- Perms that relax extensively after a service!\u003cbr data-mce-fragment=\"1\"\u003e- Stubborn green or rusty tints in swimmers’ hair!\u003cbr data-mce-fragment=\"1\"\u003e- Ugly surprises with clients returning from travel!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE NAKED EYE CAN'T SEE CHEMICAL POLLUTED HAIR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo salons or hair stylists think it can happen to them. We tell ourselves that we would be able to prevent a chemical reaction of this degree before it ever got that far. Most, if not all, of these cases could have been prevented entirely if the hair and scalp were pretreated prior to chemical application. When we think of dirty and polluted hair, we think it is something the naked eye can see, like styling build-up, soil or dust, or when discoloration is visible such as the greenish cast on swimmers hair. Unfortunately, the worst offenders, namely metals, cannot be seen even under the most powerful microscope and they build up over time. Everyone has some level of exposure to metals such as copper, iron, magnesium, lead, chromium and others from any other following sources:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUSE INSTRUCTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Pour 2 oz. of GET PURE into a bowl or an application bottle. 2. Section dry hair and apply generously either with a brush or bottle. 3. DO NOT massage into scalp. 4. Cover with plastic cap. 5. Apply medium heat for 5-10 min. Longer if heavy contamination. 6. Wet hair, lather, rinse thoroughly and condition.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":38465926037685,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/get-pure-31182213120181.jpg?v=1649694441"},{"product_id":"redavid-orchid-oil™-ultra-nourishing-shampoo","title":"REDAVID ORCHID OIL™ ULTRA NOURISHING SHAMPOO","description":"with Dynagen-R™\u003cbr\u003e\u003cbr\u003eA gentle nourishing shampoo that cleanses, rehydrates and adds voluminous body!\u003cbr\u003e\u003cbr\u003eRestores proper moisture balance\u003cbr\u003eImproves hair elasticity and suppleness\u003cbr\u003eBotanical extracts nourish as well as restore\u003cbr\u003eRecommended for: Curly, kinky, wavy hair and seriously damaged hair.","brand":"Mid America Beauty Supply","offers":[{"title":"8.4 oz","offer_id":42764694323381,"sku":"OrchidS 8.4","price":18.0,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":42764694356149,"sku":"OrchidS 33.8","price":38.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-ultra-nourishing-shampoo-35163267203253.webp?v=1678370906"},{"product_id":"orchid-oil™-ultra-nourishing-conditioner","title":"REDAVID ORCHID OIL™ ULTRA NOURISHING CONDITIONER","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich, nourishing conditioner that will untangle, add essential moisture and create mirror-like shine!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts shine and tames frizz\u003c\/li\u003e\n\u003cli\u003eRehydrates and balances moisture without adding weight\u003c\/li\u003e\n\u003cli\u003eLeaves hair stronger, bouncier and more touchably soft\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003eCurly, kinky, wavy hair and seriously damaged hair.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"8.4 oz","offer_id":42764696617141,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":42764696649909,"sku":"","price":38.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/8-4-oz-orchid-oil-ultra-nourishing-conditioner-35163278344373.webp?v=1678371266"},{"product_id":"redavid-orchid-oil™-treatment","title":"REDAVID ORCHID OIL™ TREATMENT","description":"\u003cp\u003eA powerful daily leave-in treatment that offers protection while defrizzing, smoothing and enhancing shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTames even the frizziest and most damaged hair, while leaving curls smooth and bouncy\u003c\/li\u003e\n\u003cli\u003eDelivers weightless, grease-free manageability\u003c\/li\u003e\n\u003cli\u003eSeals and protects the hair from external stresses and thermal damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003eFor all hair types.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"1 oz","offer_id":42764699795637,"sku":"","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8.4 oz","offer_id":42764701237429,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-treatment-35163302199477.jpg?v=1678371805"},{"product_id":"redavid-orchid-oil™-curl-defining-creme","title":"REDAVID ORCHID OIL™ CURL DEFINING CRÈME","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTaming even the unruliest and damaged hair, this rich creme will leave your curls healthy, radiant and supple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRestores essential moisture balance\u003c\/li\u003e\n\u003cli\u003eDefines and shapes curls\u003c\/li\u003e\n\u003cli\u003eBoosts natural hair elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003eAll types of curly hair.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":42764701892789,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-curl-defining-creme-35163320451253.jpg?v=1678372165"},{"product_id":"redavid-orchid-oil™-reconstructive-mask","title":"REDAVID ORCHID OIL™ RECONSTRUCTIVE MASK","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003cbr\u003eThis weekly, 15 minute rinse-out treatment offers extreme repair for even the most damaged hair, as well as, provides the most complete care treatment for curly hair we’ve ever produced. It also offers complete hair reconstruction across three dimensions of damage: interior, exterior and the moisture level. It is thermoreactive, meaning it works the best with heat. At home this means your clients relaxing with their hair wrapped in a warm towel or even in your salon under a hood dryer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply nourishes from root to tip\u003c\/li\u003e\n\u003cli\u003eRepairs and restructures\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003eDry, damaged, over-processed hair.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":42764702777525,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-reconstructive-mask-35163327135925.jpg?v=1678372349"},{"product_id":"redavid-orchid-oil™-leave-in-conditioner","title":"REDAVID ORCHID OIL™ LEAVE-IN CONDITIONER","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA leave-in conditioning spray for curly and heavily damaged hair that gives manageability to hair while protecting its structure and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetangles and tames flyaway hair\u003c\/li\u003e\n\u003cli\u003eFreshens hair and adds shine on the go\u003c\/li\u003e\n\u003cli\u003eProtects hair from punishing environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003eCurly, kinky, wavy hair and seriously damaged hair.\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":42764703596725,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-leave-in-conditioner-35163340898485.jpg?v=1678372525"},{"product_id":"redavid-orchid-oil™-dual-therapy","title":"REDAVID ORCHID OIL™ DUAL THERAPY","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 2-part universal repair system takes on heavily damaged hair as well as offers total support for the needs of curly hair.\u003c\/p\u003e\n\u003cdiv id=\"row-93639349\" class=\"row row-divided\"\u003e\n\u003cdiv data-animated=\"true\" data-animate=\"fadeInLeft\" class=\"col medium-1\/2 large-6\" id=\"col-292828674\"\u003e\n\u003cdiv class=\"col-inner\"\u003e\n\u003ch4\u003ePART 1: REDAVID® REPAIR\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs over processed and environmentally damaged hair.\u003c\/li\u003e\n\u003cli\u003eDetangles and mends split ends.\u003c\/li\u003e\n\u003cli\u003eDelivers renewed strength and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-animated=\"true\" data-animate=\"fadeInLeft\" class=\"col medium-1\/2 large-6\" id=\"col-451667716\"\u003e\n\u003cdiv class=\"col-inner\"\u003e\n\u003ch4\u003ePART 2: REDAVID® SHINE\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCloses and seals the cuticle for amplified shine.\u003c\/li\u003e\n\u003cli\u003eRebalances moisture.\u003c\/li\u003e\n\u003cli\u003eIncreases body and fullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eRecommended for: \u003c\/em\u003e\u003cspan\u003eCurly, kinky, wavy hair and seriously damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":42764704415925,"sku":"","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-orchid-oil-dual-therapy-35163348566197.jpg?v=1678372705"},{"product_id":"redavid-blonde-therapy-shampoo","title":"REDAVID BLONDE THERAPY SHAMPOO","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gentle daily toner and cleanser designed for use as part of the 3-step REDAVID BLONDE THERAPY system to eliminate brassiness. DYNAGEN-R™ builds internal strength and repairs damage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePurple pigment helps eliminate brassiness.\u003c\/li\u003e\n\u003cli\u003eOrchid Oil nourishes moisture deprived hair, improving shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRecommended for:\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eOnly for blonde or highlighted hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE: This product is designed for use as part of a 3-step system. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"8.4 oz","offer_id":42765833207989,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":42765833240757,"sku":"","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/products\/redavid-blonde-therapy-shampoo-35166445535413.jpg?v=1678457306"},{"product_id":"redavid-blonde-therapy-conditioner","title":"REDAVID BLONDE THERAPY CONDITIONER","description":"\u003cp\u003e\u003cstrong\u003ewith Dynagen-R™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gentle daily conditioner that nourishes and detangles as part of the 3-step REDAVID BLONDE THERAPY system to eliminate brassiness. 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Follow with the Wellplex Mask. \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51545291849909,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/WELLPLEXCOND.jpg?v=1755186539"},{"product_id":"wellness-premium-wellplex-mask","title":"Wellness Premium Wellplex Mask","description":"\u003cp\u003e\u003cstrong\u003eWELLPLEX MASK FOR DAMAGED \u0026amp; COLOR-TREATED HAIR \u003c\/strong\u003e\u003cbr\u003eWellplex Mask is our iconic fast-acting solution in repairing severely damaged hair and a powerful plant-based partner in combatting hair weakening, thinning, and breakage. It works wonders by strengthening the hair structure from the inside out with healing plant-based ingredients and organic cold-pressed hemp seed oil. We also added hyaluronic acid for extra hydration and fiberhance to penetrate the hair cortex and reverse internal keratin damage. Our mask treatment is especially beneficial for hair that has been chemically processed, colored, heat-damaged. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eApply Wellplex Mask on the full length of clean wet hair. Leave on for 5 minutes minimum or as long as desired without exceeding 2 hours, and then rinse. Follow with applying the heat-protectant Wellplex Serum. If using the Ampoule with the Wellplex Mask as a hair growth treatment: Massage 1 full Ampoule on a clean damp scalp and then layer the Wellplex Mask directly on top, distributing product from roots to ends, and leave on for 10-30 minutes maximum. Then thoroughly rinse out. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003cbr\u003e500 ml | 16.9 fl. oz. \u003cbr\u003eIncludes (4) 10 ml Ampoule Treatments \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe \u003cbr\u003eWellness Signature Scent \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51545747882165,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/WELLNESSMASK.jpg?v=1755186850"},{"product_id":"wellness-premium-deep-wellplex-serum","title":"Wellness Premium Wellplex Serum","description":"\u003cp\u003e\u003cstrong\u003eWELLPLEX SERUM FOR DAMAGED \u0026amp; COLOR-TREATED HAIR \u003c\/strong\u003e\u003cbr\u003eOur Wellplex Collection Serum for damaged and color-treated hair is a silky heat-protectant formula enriched with organic cold-pressed hemp seed oil, hydrating hyaluronic acid, and Fiber-Plex to instantly lock in moisture, replenish shine, and repair hair texture. Our fresh and intriguing Wellness Signature Scent smells divine and that lasts for days!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eApply 1-2 pumps of Serum on wet or dry hair as needed and leave-in. Follow with the Wellplex Spray-ln Mask Style Aid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003cbr\u003e100m' | 3.4 fl. oz. \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe I heat\/lJV protection \u003cbr\u003eWellness Signature Scent \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51545963528373,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/WELLPLEXSERUM.jpg?v=1755187059"},{"product_id":"wellness-premium-wellplex-leave-in-mask","title":"Wellness Premium Wellplex Leave-In Mask","description":"\u003cp\u003e\u003cstrong\u003eWELLPLEX SPRAY MASK STYLE AID FOR DAMAGED \u0026amp; COLOR-TREATED HAIR \u003c\/strong\u003e\u003cbr\u003eOur unique Wellplex leave-ln Spray Mask is powerful in restoring hair health and strength integrity! It is formulated with organic cold-pressed hemp seed oil, essential omega fatty acids, hydrating hyaluronic acid, and fiber-plex to strengthen hair bonds and stimulate healing from the inside out all while protecting hair from heat and environmental damage! \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eSpray onto wet or dry hair, as needed. Comb and style. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003cbr\u003e250ml | 8.45 fl. oz. \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe \u003cbr\u003eWellness Signature Scent \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51546267156661,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/LEAVE.jpg?v=1755187570"},{"product_id":"wellness-premium-volumeplex-shampoo","title":"Wellness Premium Volumeplex Shampoo","description":"\u003cp\u003e\u003cstrong\u003eVOLUMPLEX COLLECTION SHAMPOO FOR FINE HAIR TYPES \u003c\/strong\u003e\u003cbr\u003eOur Volumplex Shampoo is a powerful light-weight clarifying formula for fine hair seeking volume and renewed vitality! It is formulated with a plant-based blend of organic cold-pressed hemp seed oil, hydrating hyaluronic acid, fiber-hance, and essential fatty acids that fully nourish the scalp and boost hair growth potentiaL\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e Start with wet hair, then evenly apply the Volumplex Shampoo to the full length of hair. Massage product into the scalp and leave in for 2-5 minutes. Rinse it out and follow with our Volumplex Conditioner. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003e500 ml | 16.9 fl. oz. \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe \u003cbr\u003eWellness Signature Scent (light) \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51546580353205,"sku":null,"price":17.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/WELLNESSVOLUMEPLEXSHAMPOO.jpg?v=1755187905"},{"product_id":"wellness-premium-volumeplex-conditioner","title":"Wellness Premium Volumeplex Conditioner","description":"\u003cp\u003e\u003cstrong\u003eVOLUMPLEX COLLECTION CONDITIONER FOR FINE HAIR TYPES \u003c\/strong\u003e\u003cbr\u003eOur transformative Volumeplex Conditioner, for fine hair, amplifies density to build the appearance of thicker, fuller hair. It is infused with a luxurious blend of organic cold-pressed hemp seed oil, hydrating hyaluronic acid, essential fatty acids 3, 6, \u0026amp; 9, and modern microcapsule technology to increase hair strength and restore shine. This lightweight hydrating plant-based formula provides total nourishment for hair health from the inside out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e After shampooing, evenly apply the Volumeplex Conditioner to the full length of hair. Massage product into the scalp and leave in for 2-5 minutes. Rinse it out and follow with our Volumeplex Mask Treatment. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e500 ml | 16.9 fl. oz. \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe \u003cbr\u003eWellness Signature Scent (light) \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51546668105909,"sku":null,"price":19.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/WELLNESSVOLUMEPLEXCONDITIONER_dc96cb15-ff46-4be6-9aa1-7f674a429e9a.jpg?v=1755188154"},{"product_id":"wellness-premium-volumeplex-mask","title":"Wellness Premium Volumeplex Mask","description":"\u003cp\u003e\u003cstrong\u003eVOLUMPLEX COLLECTION MASK FOR FINE HAIR TYPES \u003c\/strong\u003e\u003cbr\u003eExperience the magic of our Volumplex Mask- the ultimate detangling and volumizing treatment for fine hair types infused with organic cold-pressed hemp seed oil, hydrating hyaluronic acid, and microcapsule technology to ensure each follicle absorbs the full potential of plant-based nutrients. Expect hair to become soft and flexible with effortless volume, noticeable within the first use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eApply Volumplex Mask on the full length of clean wet hair. Leave on for 5 minutes minimum or as long as desired without exceeding 2 hours, and then rinse. Follow with applying the heat-protectant Volumplex Light Serum.\u003c\/p\u003e\n\u003cp\u003eIf using the Ampoule with the Volumplex Mask as a hair growth treatment: Massage 1 full Ampoule on a clean damp scalp and then layer the Volumplex Mask directly on top, distributing product from roots to ends, and leave on for 10-30 minutes maximum. Then thoroughly rinse out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003cbr\u003e500 ml | 16.9 fl. oz. \u003cbr\u003eIncludes (4) 10 ml Ampoule Treatments \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe \u003cbr\u003eWellness Signature Scent (light) \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51546680098997,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/VPMASK.jpg?v=1755188396"},{"product_id":"wellness-premium-volumeplex-serum","title":"Wellness Premium Volumeplex Serum","description":"\u003cp\u003e\u003cstrong\u003eVOLUMPLEX COLLECTION SERUM FOR FINE HAIR TYPES \u003c\/strong\u003e\u003cbr\u003eVolumplex Light Serum for fine hair types is infused with hydrating organic cold-pressed hemp seed oil, hyaluronic acid, plant protein, essential fatty acids, and Fiberhance to replenish hair shine and luster without weighing the hair down. All plant-powered ingredients work synergistically to enable a soft, smooth, and manageable hair texture while sealing in the fresh Wellness Signature Scent that lasts for days!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstructions: \u003c\/strong\u003eApply 1-2 pumps of Voumeplex Serum on damp or dry hair and \u003cbr\u003eleave-in. Follow with your choice of Style Aids.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures: \u003c\/strong\u003e\u003cbr\u003e100ml | 3.4 fl. oz. \u003cbr\u003ePlant-based hair therapy \u003cbr\u003eOrganic cold-pressed hemp seed oil \u003cbr\u003eProprietary micro-capsule technology \u003cbr\u003eNo parabens, sodium chloride, or gluten \u003cbr\u003eColor-safe I heat\/lJV protection \u003cbr\u003eWellness Signature Scent \u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51546695401653,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/volumeplexserum.jpg?v=1755188615"},{"product_id":"silky-mask-32-oz","title":"Silky - Mask 02 32 oz","description":"","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51900618408117,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-Mask32oz.jpg?v=1760640925"},{"product_id":"silky-alkaline-shampoo","title":"Silky - Alkaline Shampoo","description":"\u003cp\u003e\u003cspan\u003ePrimer shampoo with alkaline ph (about 9). Prepares the hair for the color removing treatment or for coloring, opening the cuticle and removing the excesses of cosmetic color already present.\u003c\/span\u003e\u003c\/p\u003e\n\u003csection class=\"text-columns-widget\" id=\"\" data-text-columns-widget=\"\"\u003e\n\u003cdiv class=\"wrapper rte\"\u003e\n\u003cdiv class=\"column-container\"\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003eApply on wet hair and rub against the scales. If necessary, leave 5\/10 minutes and rinse. Apply the pickling treatment, without using conditioner or mask.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003e\u003cstrong\u003eIngredients list\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003eAqua (water), sodium laureth sulfate, acrylates copolymer, cocamidopropyl betaine, vitis vinifera (grape) seed oil, hydrolyzed silk, linum usitatissimum (linseed) seed oil, punica granatum fruit extract, glycerin, tocopheryl acetate, disodium cocoamphodiacetate, glycol distearate, peg-12 dimethicone, coco-glucoside, ethylhexylglycerin, sodium chloride, tetrasodium edta, potassium sorbate, phenoxyethanol, sorbic acid, sodium hydroxide, citric acid, parfum (fragrance), Butylphenyl methylpropional.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-md-6\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"text-columns-widget\" id=\"\" data-text-columns-widget=\"\"\u003e\n\u003cdiv class=\"wrapper rte\"\u003e\n\u003cdiv class=\"column-container\"\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003e\u003cstrong\u003eActive Ingredients\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003e\u003cstrong\u003eLinseed oil\u003c\/strong\u003e: linseeds contain substances that reinforce the capillary fibres, they confer protection and softness to the whole hair length.  It gives brightness, softness and shine to strongly devitalized, treated, dried up hair.\u003cbr\u003e\u003cstrong\u003eGrape seed oil\u003c\/strong\u003e: It is one of the most precious oil thanks to its strong and natural antioxidant action.\u003cbr\u003e\u003cstrong\u003ePomegranate extract:\u003c\/strong\u003e\u003cspan\u003e emollient. It also contains vitamins, especially C and B-types, minerals, citric acid and sodium citrate, traditionally used for skin diseases\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHydrolyzed silk protein\u003c\/strong\u003e: film forming properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003eSize\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e500 ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":51913853730997,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-AlkalineShampoo.jpg?v=1761142994"},{"product_id":"silky-never-yellow-toning-shampoo","title":"Silky - Never Yellow Toning Shampoo","description":"\u003cp\u003e\u003cspan\u003eCOLOR CARE ANTIYELLOW SHAMPOO gently cleans your hair, reducing the yellow shades that blonde, bleached and white hair inevitably have. Formulated with next-generation blue-purple pigments that ensure a smooth and long-lasting effect. This shampoo gradually removes the yellow tones of discolored hair, restoring the shine of the natural color. It can also be used on white, gray or gray hair to get a cleaner and brighter color. Its specialized ingredients help protect hair from breakage, leaving it shiny, soft and deeply moisturized. \u003c\/span\u003e\u003c\/p\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"6.7OZ","offer_id":51913859662005,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"32OZ","offer_id":51913859694773,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/SILKYNEVERYELLOWTONINGSHAMPOO.jpg?v=1761143339"},{"product_id":"silky-never-orange-shampoo","title":"Silky - Never Orange Shampoo","description":"\u003csection class=\"text-columns-widget\" id=\"\" data-text-columns-widget=\"\"\u003e\n\u003cdiv class=\"wrapper rte\"\u003e\n\u003cdiv class=\"column-container\"\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003eHow to use\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003eApply the proper quantity of shampoo and distribute evenly, massage gently. Leave to set depending on the desired result. Rinse. Wash hands carefully to remove any colour stain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003eIngredients list\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Trideceth-2 Carboxamide Mea, Citric Acid, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Coco-Glucoside, Hydrolyzed Quinoa, Glycerin, Cellulose, Polyquaternium-10, Tocopheryl Acetate, 1,2-Hexanediol, Glycol Distearate, Disodium Edta, Dicaprylyl Ether, Sodium Chloride, Hydroxyacetophenone, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Parfum (Fragrance), Acid Violet 43, Acid Blue 9.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-md-6\"\u003e\n\u003cdiv class=\"box effettoSlideUp slideVertical_ComeIn\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"text-columns-widget\" id=\"\" data-text-columns-widget=\"\"\u003e\n\u003cdiv class=\"wrapper rte\"\u003e\n\u003cdiv class=\"title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"column-container\"\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003eActive Ingredients\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"richText\"\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e: It improves scalp bloodstream and renews hair condition. It has anti-oxidant and protective properties. In particular Alpha Tocopherol Acetate contained in vitamin E boasts hydrating sebum-regulating, antiinflammatory and soothing actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box\"\u003e\n\u003cdiv class=\"wrapper\"\u003e\n\u003cp\u003e\u003cspan class=\"style-h-small\"\u003eSize\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e200 ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1000 ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"6.7OZ","offer_id":51913867788469,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"32OZ","offer_id":51913867821237,"sku":null,"price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-NeverOrangeShampoo.jpg?v=1761143598"},{"product_id":"silky-very-color-shampoo","title":"Silky - Very Color Shampoo 250ml","description":"\u003cp data-end=\"309\" data-start=\"78\"\u003e\u003cstrong data-end=\"107\" data-start=\"78\"\u003eColor Maintenance Shampoo\u003c\/strong\u003e\u003cbr data-end=\"110\" data-start=\"107\"\u003eAn intensive moisturizing shampoo specially formulated for color-treated and chemically\u003cbr\u003eprocessed hair. Enriched with natural active ingredients, it gently removes all residues\u003cbr\u003eleft after coloring.\u003c\/p\u003e\n\u003cp data-end=\"325\" data-start=\"311\"\u003e\u003cstrong data-end=\"323\" data-start=\"311\"\u003eResults:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"502\" data-start=\"326\"\u003e\n\u003cli data-end=\"380\" data-start=\"326\"\u003e\n\u003cp data-end=\"380\" data-start=\"328\"\u003eLocks in and seals color for long-lasting vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"429\" data-start=\"381\"\u003e\n\u003cp data-end=\"429\" data-start=\"383\"\u003eRestores the hair’s natural moisture balance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"467\" data-start=\"430\"\u003e\n\u003cp data-end=\"467\" data-start=\"432\"\u003eMaintains brilliance and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"502\" data-start=\"468\"\u003e\n\u003cp data-end=\"502\" data-start=\"470\"\u003eSoothes and rebalances the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":52456383709365,"sku":null,"price":6.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Sintitulo-1_4cae43cc-8b08-4b01-bf81-990a65629f41.jpg?v=1776958190"},{"product_id":"silky-very-color-conditioner-250ml","title":"Silky - Very Color Conditioner 250ml","description":"\u003cp data-end=\"309\" data-start=\"78\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eHow to use\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter very color shampoo, apply to damp hair and distribute all over lengths and ends, leaving on for a few minutes. rinse\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eIngredients list\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAqua (Water),Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Glycerin,Cetyl Alcohol, Cetrimonium Chloride, Hydroxypropyl Starch Phosphate,Glyceryl Stearate Se, Solanum Lycopersicum (Tomato) Fruit\/Leaf\/Stem Extract,Simmondsia Chinensis (Jojoba) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract,Raphanus Sativus (Radish) Seed Extract, Magnolia Officinalis Bark Extract,Hydrogenated Rapeseed Alcohol, Sodium Benzoate, Sodium Pca, Sodium Lactate,Potassium Sorbate, Arginine, Sclerotium Gum, Aspartic Acid, Pca, Isoleucine,Proline, Polyglyceryl-4 Oleate, Cellulose, Glycine, Alanine, Hydroxyacetophenone,Serine, Glyceryl Olivate, Valine, 1,2-Hexanediol, Threonine, Octyldodecyl Oleate,Histidine, Octyldodecanol, Phenylalanine, Benzaldehyde, Sodium Gluconate,Benzyl Alcohol, Parfum (Fragrance), Citric Acid,Alpha-Isomethyl Ionone, Hexamethylindanopyran,Tetramethyl Acetyloctahydronaphthalenes, Linalool, Vanillin\u003c\/p\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eActive Ingredients\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eTOMATO SKIN PHYTOCOMPLEX. A potent antioxidant blend that protects hair from UV rays and external aggressors. The blend contains amino acids that hydrate and strengthen the hair’s structure, protecting color and giving lustre. Panthenol (Provitamin B5) conditions the hair and prevents dryness caused by UV exposure\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":52456385216693,"sku":null,"price":8.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-VeryColorConditioner250ml.jpg?v=1776958643"},{"product_id":"silky-very-color-maintenance-mask-250-ml","title":"Silky - Very Color Maintenance Mask 250 Ml","description":"\u003cdiv class=\"details-block\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003ch4\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eAFTER VERY COLOR SHAMPOO, APPLY TO DAMP HAIR AND DISTRIBUTE ALL OVER LENGTHS AND ENDS. LEAVE ON FOR 5\/10 MINUTES, THEN RINSE. USE ONCE OR TWICE A WEEK.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003ch4\u003e\u003cstrong\u003eIngredients list\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eAQUA (WATER),CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, CETRIMONIUM CHLORIDE,GLYCERYL STEARATE SE, RAPHANUS SATIVUS (RADISH) SEED EXTRACT, MAGNOLIA OFFICINALIS BARK EXTRACT,ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER,SOLANUM LYCOPERSICUM (TOMATO) FRUIT\/LEAF\/STEM EXTRACT,COPERNICIA CERIFERA CERA (CARNAUBA WAX), HYDROGENATED RAPESEED ALCOHOL,SODIUM GLUCONATE, SODIUM ANISATE, SODIUM PCA, SODIUM LACTATE, ARGININE,POLYGLYCERYL-4 OLEATE, ASPARTIC ACID, SCLEROTIUM GUM, PCA, GLYCINE, GLYCERYL OLIVATE,ALANINE, SERINE, VALINE, ISOLEUCINE, PROLINE, THREONINE, OCTYLDODECANOL, HISTIDINE,SODIUM BENZOATE, PHENYLALANINE, OCTYLDODECYL OLEATE, POTASSIUM SORBATE,ISOPROPYL ALCOHOL, BENZALDEHYDE, BENZYL ALCOHOL, PARFUM (FRAGRANCE),CITRIC ACID, ALPHA-ISOMETHYL IONONE, HEXAMETHYLINDANOPYRAN,LINALOOL, VANILLIN, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003ch4\u003e\u003cstrong\u003eActive Ingredients\u003cbr\u003e\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eTOMATO SKIN PHYTOCOMPLEX. A potent antioxidant blend that protects hair from UV rays and external aggressors. The blend contains amino acids that hydrate and strengthen the hair’s structure, protecting color and giving lustre. Panthenol (Provitamin B5) conditions the hair and prevents dryness caused by UV exposure\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":52456389116085,"sku":null,"price":8.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-VeryColorMaintenanceMask250Ml.jpg?v=1776958755"},{"product_id":"silky-very-color-bi-phase-leave-in-250-ml","title":"Silky - Very Color Bi-Phase Leave-In 250 Ml","description":"\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eHow to use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eSHAKE WELL DURING THE APPLICATION. SPRAY THE PRODUCT ON HAIR BEFORE, DURING AND AFTER HAIR-DRYING TO PROVIDE MOISTURE,\u003cbr\u003eBRILLIANCE AND SOFTNESS TO THE HAIRSTYLE.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eIngredients list\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAQUA (WATER),UNDECANE, GLYCERIN, TRIDECANE, DIMETHICONE, SODIUM CHLORIDE, DISILOXANE (HEXAMETHYLDISILOXANE),POLYQUATERNIUM-6, HYDROLYZED WHEAT PROTEIN, POLYQUATERNIUM-68, POLYQUATERNIUM-16,CETRIMONIUM CHLORIDE, SOLANUM LYCOPERSICUM (TOMATO) FRUIT\/LEAF\/STEM EXTRACT,PANTHENOL, COCAMIDOPROPYL BETAINE, LAURETH-3, STEARETH-2, SODIUM PCA, SODIUM LACTATE,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGININE, ASPARTIC ACID, PCA, ETHYLHEXYLGLYCERIN,GLYCINE, ALANINE, CITRIC ACID, SERINE, VALINE, ISOLEUCINE, PROLINE, THREONINE, HISTIDINE,PHENYLALANINE, PHENOXYETHANOL, TOCOPHEROL, DISODIUM EDTA, POTASSIUM SORBATE,SODIUM BENZOATE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL,ACETYL CEDRENE, POGOSTEMON CABLIN OIL, CITRUS AURANTIUM (ORANGE) PEEL OIL,HEXAMETHYLINDANOPYRAN, CITRUS LIMON (LEMON) PEEL OIL,TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALOOL, LINALYL ACETATE, LIMONENE,COUMARIN, VANILLIN, CI 42090 (FD\u0026amp;C BLUE NO. 1).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eActive Ingredients\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eTOMATO SKIN PHYTOCOMPLEX. A potent antioxidant blend that protects hair from UV rays and external aggressors. The blend contains amino acids that hydrate and strengthen the hair’s structure, protecting color and giving lustre. Panthenol (Provitamin B5) conditions the hair and prevents dryness caused by UV exposure\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eSize\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003e250 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":52456396226741,"sku":null,"price":10.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-VeryColorBi-PhaseLeave-In250Ml.jpg?v=1776958939"},{"product_id":"silky-very-color-serum-100ml","title":"Silky - Very Color Serum 100Ml","description":"\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eHow to use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eSHAKE WELL DURING THE APPLICATION. SPRAY THE PRODUCT ON HAIR BEFORE, DURING AND AFTER HAIR-DRYING TO PROVIDE MOISTURE,\u003cbr\u003eBRILLIANCE AND SOFTNESS TO THE HAIRSTYLE.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eIngredients list\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAQUA (WATER),UNDECANE, GLYCERIN, TRIDECANE, DIMETHICONE, SODIUM CHLORIDE, DISILOXANE (HEXAMETHYLDISILOXANE),POLYQUATERNIUM-6, HYDROLYZED WHEAT PROTEIN, POLYQUATERNIUM-68, POLYQUATERNIUM-16,CETRIMONIUM CHLORIDE, SOLANUM LYCOPERSICUM (TOMATO) FRUIT\/LEAF\/STEM EXTRACT,PANTHENOL, COCAMIDOPROPYL BETAINE, LAURETH-3, STEARETH-2, SODIUM PCA, SODIUM LACTATE,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGININE, ASPARTIC ACID, PCA, ETHYLHEXYLGLYCERIN,GLYCINE, ALANINE, CITRIC ACID, SERINE, VALINE, ISOLEUCINE, PROLINE, THREONINE, HISTIDINE,PHENYLALANINE, PHENOXYETHANOL, TOCOPHEROL, DISODIUM EDTA, POTASSIUM SORBATE,SODIUM BENZOATE, PARFUM (FRAGRANCE), ALPHA-ISOMETHYL IONONE, HYDROXYCITRONELLAL,ACETYL CEDRENE, POGOSTEMON CABLIN OIL, CITRUS AURANTIUM (ORANGE) PEEL OIL,HEXAMETHYLINDANOPYRAN, CITRUS LIMON (LEMON) PEEL OIL,TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALOOL, LINALYL ACETATE, LIMONENE,COUMARIN, VANILLIN, CI 42090 (FD\u0026amp;C BLUE NO. 1).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eActive Ingredients\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eTOMATO SKIN PHYTOCOMPLEX. A potent antioxidant blend that protects hair from UV rays and external aggressors. The blend contains amino acids that hydrate and strengthen the hair’s structure, protecting color and giving lustre. Panthenol (Provitamin B5) conditions the hair and prevents dryness caused by UV exposure\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"details-block\"\u003e\n\u003ch3 class=\"details-block-title style-h-small\"\u003eSize\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003e250 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mid America Beauty Supply","offers":[{"title":"Default Title","offer_id":52456397865141,"sku":null,"price":8.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Silky-VeryColorSerum100Ml.jpg?v=1776959031"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/collections\/Hair_Care.jpg?v=1749563259","url":"https:\/\/midamericabeauty.com\/collections\/hair-care.oembed?page=4","provider":"Mid America Beauty Supply","version":"1.0","type":"link"}