MONTH OF LOVE!

50$ OFF PROMO
USE CODE Sweet50

On orders of $150 or more. Promo ends Feb 23rd.
REGULAR PRICED ITEMS
REDAVID RETAIL SIZES
30% Off
LIMITED ITME*
WELLNESS
15% OFF
WHOLE LINE!
NEW LOOK
SAME FORMULA
OYA HAIR COLOR
OYA FRESCO
NEW AZUL
QUENCHING CONDITIONER
OYA PREMIUM HAIR CARE
20% OFF
February Only*
OYA STYLING & CARE
VELVET SAVINGS
New Velvet Serias Deals

CURRENT DEALS

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Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29

NEW HAIR COLOR | SILKY IS HERE!

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Silky - 5 Vol Developer
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Silky - Fast.Toner
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2 products

SALON DISTRIBUTOR

Mid-America Beauty Supply is a family-owned professional salon and beauty supply distributor based in St. Louis, MO. Our wholesale locations in St. Louis, MO Ballwin, Aurora, Michigan & Ohio. We serve professional stylists and salons in Missouri, Illinois, Kansas and Arkansas.

From the journal

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Why Base Colour Management Is Becoming the Focus of Long-Wear Colour
Why Base Colour Management Is Becoming the Focus of Long-Wear Colour
Managing Volume in Short Hair Without Relying on Styling Products
Managing Volume in Short Hair Without Relying on Styling Products
How Stylists Are Rebuilding Technical Confidence Post-Trend Saturation
How Stylists Are Rebuilding Technical Confidence Post-Trend Saturation

SCRUPLES. Kansas, Michigan and Missouri Only

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New
Scruples Moisturex Replenishing Conditioner
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New
Scruples Moisture Bath Replenishing Shampoo
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New
Scruples - Color Whip Haircolor Thickener
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New
Scruples - No H2O2 No Peroxide
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New
Scruples - High Definition Volumizing Mousse
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18 products

Shop by BRAND

Prorituals
Prorituals
OYA
OYA
Crack Hair Fix
Crack Hair Fix
Redavid
Redavid
31+ YEARS OF EXPERIENCE

CLIPPER BLADE
SHARPENING

Let us keep those clippers sharp
REQUEST NOW

WHY MID AMERICA BEAUTY

We sell to licensed professionals. You'll always get the lowest prices on the best professional brands. Our distribution center is fully stocked with all that you need.

Testimonials

★★★★★

I was amazed to meet the owner, Kerry, as she came hustling through to grab a few products before rushing back out to make a delivery. She is wife to the award winning shear sharpener and owner of Custom Edge Shears, John Tuscano. His skill and expertise is very well known proving he is a true artisan of his craft. My overall experience was incredible. The entire staff is polite, accommodating, and highly professional. I strongly recommend stopping in and at least introducing yourself. It is well worth your time to make a trip over and check out all they have to offer.

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Ballenger Enterprises
St. Louis
★★★★★

Everyone at mid America beauty are so top notch, personable and professional. They are always there to help you with anything you need.

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Elizabeth Aulbach
USA
★★★★★

Very Satisfied

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Denise Reinwald
USA
★★★★★

Happy with my service

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Brenda Wood
Los Angeles, CA
★★★★★

Best salon supplier I have ever worked with! Plenty of stock and the staff is incredibly knowledgeable and are always eager to help with whatever questions one may have.
I like that their stock is not in every grocery store, mega cosmetic stores, or in any retail chains for that matter. They also offer excellent shear sharpening at a reasonable price.

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Monica Dockery
Los Angeles, CA
★★★★★

I pretty much love everything about John and Kerry and their team. They are fun and have the very best products.

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Nicole Chapman
St Louis