Prorituals is professional color  and care built for a lean backbar. The color line uses patented ChromaPrism micropigment so deposit goes deeper, gray coverage stays strong, and the hair is conditioned in the same service. A single tube can be mixed as semi, demi, or permanent, which keeps inventory tight. Ammonia stays low across the shade range.

Match care and styling to the color service. Sulfate- and paraben-free Balance, Color Protect, and Clarifying shampoos and conditioners  sit at a salon-friendly pH. Pro Platinum purple shampoo  keeps blondes clean. Lighteners such as Bluelight handle blonding. Finish with texture powder, wax, and pomade so the cut and color leave the chair with shape.

Mid America Beauty Supply supplies Prorituals exclusively to licensed salons and stylists. Stock color tubes with the matching wash and style products so gray coverage, fashion color, and take-home care stay on one professional system.

38 products