Trend Alert! THE BOTTLENECK Bob is here.

Kerry Toscano

That's exactly what it sounds like. Imagine a retro-style Coca-Cola bottle. The bob shape starts with a pinched fringe and transitions to blunt layers at both ends.The neck of the bottle becomes fully customizable, depending on your choice of soft, curved fringe or a crisper fringe. .

Bob cut users are likely to be the first to jump on this trend, so we're going to make it a little easier. Bob expert Chris Jones (@chrisjones_hair) says the easiest way to give a bob a hairy look (like a bottleneck) is to add a curtain bun. ,is a great way to break up hard lines on the face,” says Chris.






Read more →

Stop OVER-FOILING Brunettes with this Hacks!

Kerry Toscano

Create the perfect expensive brunette with efficient foiling

Move over blondies! The expensive brunette is officially the HOTTEST hair color trend of the year and you can create it with just 25 purposefully placed foils. Keep reading for some easy-to-follow highlighting tips for creating pops of dimension and luxe color on her brunette clients without lifting too far into blonde territory.

Decide the warmth before formulating

Since the goal is to add warmth to the hair, it needs to be lifted to a Level 7 or 8 that stays under the brunette umbrella. Use a lower volume developer to help achieve the desired shade and ease the toning process.

Place and paint each foil with a specific purpose in mind

When it comes to getting an expensive brunette result in just 25 foils, each foil must be placed meaningfully and cohesively. To do this:

Add lightener to the front sections and money piece first. Not only do these areas have the greatest impact, but they also need to be the brightest to give an expensive brunette a cohesive, vibrant look. Painting these sections first also allows them to process while other foils are being applied.

Utilizing tip-outs to bring each section together without having to over-paint at the roots or ends. Keep the weave tiny and super fine so there aren’t any unblended lines of demarcation, and to feather the lightener up so you don’t need to worry about correcting it later.

Sectioning off a “mohawk” at the top of the head. This section is designed to create even pops of brightness on either side of the head, giving the client versatility with their part.

The balayage board

Using a Balayage board can completely change the way you color hair. By using it, it becomes much easier to create soft blends on hair and the looks that you are after. Having a hard surface to paint against changes everything. You can really get a precision blend, get way more exact on where the color is ending up and you can get great saturation with a board.

Read more →

MABS at Cosmoprof Las Vegas!

Kerry Toscano

Always in our constant strive to bring you the newest and best!

Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations.

CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.






We had a great time!

See you next year!


Read more →

Our New Sales Rep Gio Toscano!

Kerry Toscano

We are always growing and looking for great and new talents, Gio Toscano has Joined us as a Sales REP for the area of St Louis, make sure you catch up with him and get his exclusive deal!

Stay tuned for more information abou new sales reps in your area.

Read more →

Spot Wrong Level 9 on Blondes

Kerry Toscano

It’s all about the base when it comes to achieving the perfect platinum.

Common problems are uneven lift, compromised strands and warmth that will not go away when lightening past a Level 8.

Spotting the problem areas:

1. Existing warmth

If you see warmth. Your clients will see it too. If you see any hints of orange, the hair isn’t ready.  A perfect Level 9 is lifted to a very pale yellow, almost like the inside of a lemon peel.


Let the hair process a little bit longer (but keep an eye on it!).


2. Banding and/or dark spots

A clean, even canvas is crucial to achieving the perfect end result. So if the hair is lifting with bands or dark spots, the final tone will be spotty and uneven. When checking the hair look for transparency. The lift should be even and the section should be processing all at the same time.


Rinse the hair completely to remove all lightener. Then, strategically place fresh lightener on bands or dark spots. This will protect the rinsed hair from becoming compromised, while giving an extra boost to lift through the bands.


3. What to look for: Elasticity

Blasting the hair with a high developer won’t lift faster. If anything, it can cause serious damage


High lift developers can be very powerfull, and must be used with causion to maintain elastocity.

Read more →

Biggest 2022 Hair Trends so Far!

Kerry Toscano
This year is filled with new an innovative ways to style and color hair, watch our for this 3 in particular!

Read more →

Hair Trends Collide Education

Kerry Toscano
With Celebrity Stylist and TV Personality William Whatley, has been making his mark in the beauty Industry for over 30 years. Throughout his career he has worked his way beyond the client chair to salon owner, stage artist and entertainer.

Read more →

We moved to Shopify!

Kerry Toscano

To provide you a better and more stable online shopping experience we have moved to shopify, hope you enjoy the experience and let us know if you have any questions or issues!



Read more →