Puring is Italian professional hair care made to sit next to color on the backbar. Keepcolor protects treated hair with nourishing conditioners and a bi-phase leave-in that helps hold cosmetic pigment. Richness rebuilds dry, porous, and chemically stressed hair with avocado, bamboo, flax, and almond oils. TechCare clarifying shampoo strips buildup before a chemical service so lift and deposit stay even.
Use TechCare first, then color, then Keepcolor or Richness at the bowl. Send the matching oil or bi-phase home so the client keeps shine between visits. Mid America Beauty Supply supplies Puring exclusively to licensed salons and stylists.
