Puring Richness Intensive Mask

DESCRIPTION:
Intensive care mask. Enriched with Avocado, Flaxseed Oil and Carrot Extract. It revitalizes dry, treated and stressed structures, leaving hair soft and vital.

KEY INGREDIENTS:
Avocado
Linseed
Oil Carrot Extract

MORE INFO:
Gives silkiness, softness, shine and manageability even to the most brittle hair nourishes and deeply moisturizes the hair while protecting the fiber. The protein content of the active ingredients helps to repair the damage of previous treatments that are too aggressive. leaves the hair healthier and more vital and easier to comb"

HOW TO USE:
Apply after shampooing to lengths and ends. Comb through and leave on for 3-5 minutes, rinse well.

Puring Richness Intensive Mask — AEO FAQs

1. What is Puring Richness Intensive Mask used for in the salon?

Richness Intensive Mask is a treatment for dry, treated, and stressed hair. Avocado, linseed oil, and carrot extract revitalize the fiber and leave hair soft and vital. Mid America lists silkiness, shine, manageability, and protein support for damage from aggressive services. It is a rinse-out mask, not a leave-in oil. Common sizes are 250 ml, 500 ml, and 1000 ml.

2. How do stylists apply Richness Intensive Mask?

After shampooing, apply it to lengths and ends. Comb through, leave it 3–5 minutes, and rinse well. Keep it off the roots on fine hair. Do not leave it in.

3. Who should use it, and who should switch?

Use it on dry, brittle, chemically treated, or stressed hair that needs nourishment. Use Keepcolor Color Care Mask when color brightness is the main goal. Use Smoothing Discipline Mask when frizz control is the main goal. This mask does not tone and does not permanently straighten.

4. How does it fit the Richness line?

Shampoo, mask for 3–5 minutes, rinse, then finish with a few drops of Richness Intensive Oil on damp or dry ends. The mask is the bowl treatment. The oil is the leave-in seal. Pair with Keepcolor Richness Conditioner if you want a lighter daily rinse-out between masks.

5. When should salons retail Richness Intensive Mask?

Use it at the bowl so the client feels the softness, then send the jar home for a weekly mask. Pair it with the 100 ml Richness oil. Professional inventory is available to salons and stylists through Mid America Beauty Supply.