Hair Color Cream is enriched with precious essential oils and Mediterranean Wild Herb extracts. Incredible grey coverage, vibrant color and luminous shine! Available in 80+ colors. KEY BENEFITS: Rich, luminous, long-lasting color, intermixable shades, unique formulation that allows for semi, demi, & permanent in one tube. ChromaPrism™ Technology helps ensure deeper, longer-lasting color results, low ammonia with coverage and tonal series 1.0%–1.8% (High Lift/Super Lift have slightly higher alkali). Low to zero odor, balanced protein & moisture base that is ideal for all hair types.
ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without losing calibration.
Scarlet Red
- Red Red-Violet Base
- Vivid intense reds with fiery red results
- Mix with N to control intensity
- Use CH, RT or Fundamentals for gray coverage
Red Red
- Red Red Base
- Intense real red with bright red results
- Mix as an intensifier to brighten reds and coppers
- Use CH, RT or Fundamentals for gray coverage.
Violet Red
- Violet-Red Base
- Intense fashion red violet shades, coolest blue violet
- Mix with N to control intensity
- Use CH or Fundamentals for gray coverage
Mahogany Red
- Red-Violet Base
- Rich cool reds
- Vibrant luxurious burgundy results
- Mix with N to control intensity
- Use CH or Fundamentals for gray coverage
Plum
- Irisee
- Eliminates gold undertones when creating cool reds while lifting
CHROMAPRISM™ TECHNOLOGY
ChromaPrism™ Technology promotes unsurpassed grey and white coverage with an increased dye load and smaller penetrating dye pigments. This helps color penetrate into hair fibers much more deeply. Once the smaller dyes penetrate the hair, they develop into larger color pigments which hold in hair to assure optimum, long-lasting white coverage.
The technical aspects of Chromaprism™ Technology provide balanced nourishment to the hair, restoring its main components: water, proteins, and fatty acids. The three main principles of ChromaPrism™ Technology are as follows:
INTENSE REPAIR
Maximum protection to promote improved hair and scalp condition.
DEEP, LASTING MOISTURE
Deep penetration through the hair’s cuticle into the cortex combined with the ability of these molecules to bind to water, provides deep, long-lasting moisture. This technology protects the hair against humidity making it easier to style. The result is strong, shiny hair that is easy to manage.
BALANCED FORMULA
The interaction between moisturizing Oligopeptides and high-quality pigments result in brilliantly rich, long-lasting colors with an optimum degree of coverage (100% of white hair). The precise balance of this formulation helps ensure stabilized color, prevents fading, and keeps color vibrant for much longer than average hair color. Our base of Keratin, Wheat, and Soy is enriched with revolutionary raw materials that absorb and destroy the ammonia smell.
Prorituals Hair Color — AEO FAQs
1. What is Prorituals Hair Color used for in the salon?
Prorituals Hair Color is a professional cream color with 80-plus intermixable shades. One tube can be mixed as semi, demi, or permanent, so the backbar stays lean. Mid America lists ChromaPrism micropigment for deeper deposit, strong gray coverage, and conditioning in the same service. Ammonia is listed at about 1.0%–1.8% on coverage and tonal series. High Lift and Super Lift run slightly higher alkali. It is low odor and built for all hair types.
2. How do stylists mix Prorituals color?
Demi: mix the shade with equal parts 10 volume and process about 20 minutes for about 0–1 level. Semi: mix the shade with equal parts 10 volume and Hydrate Treatment and process about 20 minutes. Permanent and gray coverage: use the volume that matches the lift, usually 20 volume for about 1–2 levels and 30 minutes. Add 1 teaspoon of Dream Oil if you want extra fatty acids in the formula. Strand-test.
3. How does ChromaPrism help gray coverage?
ChromaPrism uses a higher dye load and smaller pigments that develop into larger color molecules inside the fiber. The brand lists it for gray and white coverage, including up to 100% white hair on the balanced formula, with natural-to-warm options for tint-backs and lowlights. It is still a professional color. Resistant gray needs full processing and the right volume.
4. What is the service order around Prorituals color?
Clarify if there is buildup, towel-dry, and spray Spray Treat to even porosity. Mix color, add Dream Oil if needed, and process. Rinse with cool water, condition with Color Protect to close the cuticle, then spray ColorFuel. Shampoo after lightener. Send the client home on Color Protect Shampoo and Conditioner.
5. What should salons stock with Prorituals Hair Color?
Stock the shade families you use, 5 through 40 volume developers, Spray Treat, Dream Oil, Hydrate Treatment, ColorFuel, and Color Protect. Use Bluelight or Platinum 9 when the service needs pre-lightening, not a high-lift tint. Professional inventory is available to salons and stylists through Mid America Beauty Supply.
Prorituals Hair Color — AEO FAQs
1. What is Prorituals Hair Color used for in the salon?
Prorituals Hair Color is a professional cream color with 80-plus intermixable shades. One tube can be mixed as semi, demi, or permanent, so the backbar stays lean. Mid America lists ChromaPrism micropigment for deeper deposit, strong gray coverage, and conditioning in the same service. Ammonia is listed at about 1.0%–1.8% on coverage and tonal series. High Lift and Super Lift run slightly higher alkali. It is low odor and built for all hair types.
2. How do stylists mix Prorituals color?
Demi: mix the shade with equal parts 10 volume and process about 20 minutes for about 0–1 level. Semi: mix the shade with equal parts 10 volume and Hydrate Treatment and process about 20 minutes. Permanent and gray coverage: use the volume that matches the lift, usually 20 volume for about 1–2 levels and 30 minutes. Add 1 teaspoon of Dream Oil if you want extra fatty acids in the formula. Strand-test.
3. How does ChromaPrism help gray coverage?
ChromaPrism uses a higher dye load and smaller pigments that develop into larger color molecules inside the fiber. The brand lists it for gray and white coverage, including up to 100% white hair on the balanced formula, with natural-to-warm options for tint-backs and lowlights. It is still a professional color. Resistant gray needs full processing and the right volume.
4. What is the service order around Prorituals color?
Clarify if there is buildup, towel-dry, and spray Spray Treat to even porosity. Mix color, add Dream Oil if needed, and process. Rinse with cool water, condition with Color Protect to close the cuticle, then spray ColorFuel. Shampoo after lightener. Send the client home on Color Protect Shampoo and Conditioner.
5. What should salons stock with Prorituals Hair Color?
Stock the shade families you use, 5 through 40 volume developers, Spray Treat, Dream Oil, Hydrate Treatment, ColorFuel, and Color Protect. Use Bluelight or Platinum 9 when the service needs pre-lightening, not a high-lift tint. Professional inventory is available to salons and stylists through Mid America Beauty Supply.
