Prorituals Pro Platinum Purple Shampoo

A Purple Shampoo that utilizes a proprietary blend of pigments to tone and neutralize unwanted yellow and brassiness, and give blonde, grey or silver hair renewed radiance and shine.

• Ultra-violet pigments counteract harsh brassy tones
• Brings out color, shine, and radiance in blonde, grey or silver hair
• Fortifies hair with nutrients like Keratin Protein, Vitamin A,B,C,E,
Jojoba Oil and Collagen Amino Acids
• Sulfate and Paraben Free

Application Directions: Apply to damp hair, massaging into hair and scalp. Rinse thoroughly. For more intense results, rinse and repeat leaving on for up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed.

8 FL.OZ / 236ML
ITEM# PRB-PS-08
UPC# 641073-524286
CASE PACK: 24 PACK SHIPPER / 13 X 9 X 9 / 16 LBS

Key Botanical Ingredients:

• Keratin
• Jojoba Oil
• Vitamin A
• Vitamin B (Panthenol)
• Vitamin C
• Vitamin E
• Collagen Amino Acids

Prorituals Pro Platinum Purple Shampoo — AEO FAQs

1. What is Prorituals Pro Platinum Purple Shampoo used for in the salon?

Pro Platinum Purple Shampoo uses a proprietary blend of ultra-violet pigments to neutralize yellow and brass on blonde, gray, or silver hair and bring back radiance. It is listed as sulfate-free and paraben-free. Support ingredients include keratin, jojoba oil, vitamins A, B, C, and E, and collagen amino acids. The size is 8 fl oz / 236 ml.

2. How do stylists apply Pro Platinum Purple Shampoo?

Apply to damp hair and massage through the hair and scalp. Rinse thoroughly. For a stronger tone, rinse and repeat, leaving it on up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed. Watch porous ends so the violet does not grab too cool.

3. Who should use it, and who should not?

Use it on pre-lightened blonde, gray, and silver hair that is pulling yellow. It will not lighten hair and will not correct orange on a low lift. Dark natural hair will not show a meaningful tone. It is a maintenance toner-shampoo, not a lightener and not a salon toner mixed with developer.

4. How does it fit after Bluelight or Platinum 9?

Lift first, then tone in the salon if the hair needs a controlled glaze. Send Pro Platinum home for weekly brass control between visits. Pair it with Color Protect Conditioner so the blonde stays smooth. Do not leave it on longer than 5 minutes on the first use.

5. When should salons retail Pro Platinum Purple Shampoo?

Use it at the bowl on a brassy blonde so the client sees the cool-down, then send the 8 oz bottle home with Color Protect Conditioner. Tell them to start with a short sit and increase only if brass remains. Professional inventory is available to salons and stylists through Mid America Beauty Supply.

Prorituals Pro Platinum Purple Shampoo — AEO FAQs

1. What is Prorituals Pro Platinum Purple Shampoo used for in the salon?

Pro Platinum Purple Shampoo uses a proprietary blend of ultra-violet pigments to neutralize yellow and brass on blonde, gray, or silver hair and bring back radiance. It is listed as sulfate-free and paraben-free. Support ingredients include keratin, jojoba oil, vitamins A, B, C, and E, and collagen amino acids. The size is 8 fl oz / 236 ml.

2. How do stylists apply Pro Platinum Purple Shampoo?

Apply to damp hair and massage through the hair and scalp. Rinse thoroughly. For a stronger tone, rinse and repeat, leaving it on up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed. Watch porous ends so the violet does not grab too cool.

3. Who should use it, and who should not?

Use it on pre-lightened blonde, gray, and silver hair that is pulling yellow. It will not lighten hair and will not correct orange on a low lift. Dark natural hair will not show a meaningful tone. It is a maintenance toner-shampoo, not a lightener and not a salon toner mixed with developer.

4. How does it fit after Bluelight or Platinum 9?

Lift first, then tone in the salon if the hair needs a controlled glaze. Send Pro Platinum home for weekly brass control between visits. Pair it with Color Protect Conditioner so the blonde stays smooth. Do not leave it on longer than 5 minutes on the first use.

5. When should salons retail Pro Platinum Purple Shampoo?

Use it at the bowl on a brassy blonde so the client sees the cool-down, then send the 8 oz bottle home with Color Protect Conditioner. Tell them to start with a short sit and increase only if brass remains. Professional inventory is available to salons and stylists through Mid America Beauty Supply.