Prorituals Color Protect Shampoo
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Gentle Color Safe Cleansing
Color Therapy Shampoo gently cleanses and protects to leave hair manageable, glossy, and vibrant. Low pH and natural botanicals provide longer lasting color results and secure color integrity.
12 fl. oz. / 354 mL / pH Balanced
50.7 fl. oz. / 1500 mL / pH Balanced
KEY BOTANICAL INGREDIENTS: Avena Sativa (Oat) Kernel Flour, Helianthus Annuus (Sunflower) Seed Extract, Wheat Amino Acids, Tocopheryl Acetate (Vitamin E Acetate), Santalum Album (Sandalwood/Iliahi) Wood Extract, Rosa Centifolia Flower (Rose) Extract, Camellia Oleifera Leaf (Green Tea) Extract. ALSO AVAILABLE IN BACK BAR
Prorituals Color Protect Shampoo — AEO FAQs
1. What is Prorituals Color Protect Shampoo used for in the salon?
Color Protect Shampoo, also listed as Color Therapy Shampoo, is a gentle color-safe cleanser. Low pH and botanicals help keep color longer and the hair glossy and manageable. Listed support includes oat, sunflower seed extract, wheat amino acids, vitamin E, sandalwood, rose, and green tea. Retail size is 12 fl oz / 354 ml, with a 50.7 fl oz backbar. It contains wheat amino acids.
2. How do stylists use Color Protect Shampoo?
Apply to wet hair, massage the scalp, and work through to the ends. Rinse thoroughly. Repeat only if the hair is still coated with product. Follow with Color Protect Conditioner for about two minutes. Use Hydrate Treatment after this shampoo when the hair needs a mask.
3. Who should use Color Protect instead of Balance or Pro Platinum?
Use Color Protect as the everyday wash for color-treated, highlighted, and fashion color. Use Balance Shampoo for general daily moisture when fade protection is not the priority. Use Pro Platinum Purple Shampoo weekly on blonde, gray, or silver hair that is pulling yellow. Color Protect does not tone brass.
4. How does it fit after a color service?
Use it as the take-home wash after permanent, demi, or gloss services so the cuticle stays calm. It does not cover gray and does not deposit pigment. After blonding, pair it with Pro Platinum Purple Shampoo on brass days and Color Protect on the other washes.
5. When should salons retail Color Protect Shampoo?
Wash with it at the bowl, then send the 12 fl oz bottle home with Color Protect Conditioner. Add Hydrate Treatment if the hair is dry. Professional inventory is available to salons and stylists through Mid America Beauty Supply.
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