Four Reasons is Finnish professional color from professionals to professionals. Luxima handles shine and multi-dimensional work. Optima covers gray with a fragrance-free option. Optima Total is the 10-minute root service for full gray coverage. Mid America Beauty Supply supplies Four Reasons exclusively to licensed salons and stylists.
We encourage hair professionals to choose healthier products for their clients. Our goal is to move our hair product supply to healthier choices.
If its the first time you order online, you can use discount code 10OFF an receive a 10% off your order amount. One time use code.
We are always hosting big education events with top industry professionals on the latest trends and industry facts, stay tuned!
