OYA
OYA is professional-only color  built so the artist can cover gray and lift without a bloated inventory. Permanent color offers a full palette in 90-gram tubes, mix 1:1 with OYA lotion. Gray coverage can be done with 10 volume for level-on-level or darker. Dedicated gray series need no extra mixing. Demi shades sit in harmony with the permanent line. Concentrates, high-lift blondes, and lightening powder handle fashion and blonding.

Own the service from formula to finish. Pair color with OYA care  and style so the client leaves with the same system. Mid America Beauty Supply supplies OYA exclusively to licensed salons and stylists.