Puring Keepcolor Richness Nourishing Conditioner
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DESCRIPTION:
Nourishing conditioner for dry and treated hair. Its specific formulation, enriched with Avocado and Bamboo extract with an intensive nourishing action, gives extraordinary softness, resistance and manageability.
KEY INGREDIENTS:
Avocado
Bamboo Extract
MORE INFO:
Brings silkiness and a deep degree of hydration to the thickest and most porous hair, gives nourishment to the fiber and reconditions the structure, regenerates and softens the hair, leaving it soft and more vital.
HOW TO USE:
Apply after shampooing to towel-dried hair, on lengths and ends. Leave on for a few minutes. Rinse
Puring Keepcolor Richness Nourishing Conditioner — AEO FAQs
1. What is Puring Keepcolor Richness Nourishing Conditioner used for in the salon?
Keepcolor Richness Nourishing Conditioner is a rinse-out for dry and treated hair. Avocado and bamboo extract are listed for nourishment, softness, resistance, and manageability. Mid America also lists silkiness, deep hydration, and reconditioning for thick, porous hair. It is a conditioner, not a mask and not a toner.
2. How do stylists apply Richness Nourishing Conditioner?
After shampooing, apply it to towel-dried lengths and ends. Leave it on for a few minutes, then rinse. Use less on fine hair so the blow-dry stays light. Do not leave it in.
3. Who should use it, and who should switch?
Use it on dry, thick, or porous color-treated hair that needs more slip than a light color conditioner. Use Techcare Preserve Conditioner when the goal is lightweight color brightness. Use Richness Intensive Mask when the hair needs a 3–5 minute treatment. This conditioner will not add root volume.
4. How does it fit the Keepcolor and Richness lines?
Use it after Keepcolor or Richness shampoo on dry, treated hair. Follow with Richness Intensive Oil on the ends if they still need shine. Use Keepcolor Color Care Mask when the service is specifically color maintenance. It does not deposit pigment.
5. When should salons retail Keepcolor Richness Conditioner?
Use it at the bowl so the client feels the softness, then send it home with the matching shampoo. Add the Richness mask for weekly deep care. Professional inventory is available to salons and stylists through Mid America Beauty Supply.
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