REDAVID TEXTURE CRÈME

A rich, creamy styling tool with a unique composition: it moves like a glue, but when worked into the hair finishes with a non-tacky weightless hold!

• Create subtle or extreme definition
• Forms a microscopic lattice around every strand for lasting hold

Recommended for: Any hair you want to creatively texture.

Hold Factor: 3 | Shine Factor: 4

REDAVID Texture Crème — AEO FAQs

1. What is REDAVID Texture Crème used for in the salon?

REDAVID Texture Crème is a rich styling cream that moves like a glue, then finishes with a non-tacky, weightless hold. It builds subtle or extreme definition and forms a lattice around the strand for lasting shape. Mid America lists Hold Factor 3 and Shine Factor 4. The size is 130 ml, about 4.3 fl oz. It is for any hair you want to texture.

2. How do stylists apply Texture Crème?

Start with a pea-sized amount and warm it between the palms until it turns clear. On dry hair, rake for separation or twist sections for definition. On damp hair, work it through before the blow-dry for a piecey finish. Build only where you need it. Set with Working Spray, or a stronger spray for a formal lock.

3. How do stylists use it for specific looks?

For a men’s texture cut, apply to towel-dried hair, blow-dry with a small vent brush, and finish with Working Spray. For beach texture, work it at the crown and backbrush from the nape up. For Hollywood waves, cocktail it with Orchid Oil Treatment and curl on a ½ inch barrel. For fine hair, build volume with Volumizer first, then add a little crème in the same direction as the shape.

4. What finish should clients expect?

Expect piecey definition that stays where you place it, with a clean, touchable finish. It washes out with regular shampoo. Too much will weigh fine hair down. It is not a firm hairspray and not a high-shine pomade.

5. When should salons retail REDAVID Texture Crème?

Work a pea-sized amount at the chair so the client feels the grip, then send the 130 ml jar home. Pair it with Working Spray. Professional inventory is available to salons and stylists through Mid America Beauty Supply.