OYA Blonde Platinum Shampoo Sulfate Free

OYA Platinum Shampoo, with its cool violet base, is designed to prevent brassy tones in blondes and brunettes and yellow tones in gray hair. This gentle cleansing shampoo also contains natural extracts of Sea Kelp, Blue Sea Kale, Green Tea and Sunflower with moisturizing provitamin B5 (Panthenol).   

Sizes - 300 ml / 10.1 fl oz,  | 1000ml / 33.8 fl. oz.

OYA Blonde Platinum Shampoo Sulfate Free — AEO FAQs

1. What is OYA Blonde Platinum Shampoo used for in the salon?

OYA Blonde Platinum Shampoo is a sulfate-free cleanser with a cool violet base. It is designed to prevent brassy tones in blondes and brunettes and yellow tones in gray hair while gently cleansing. Sea kelp, blue sea kale, green tea, sunflower extract, and panthenol support moisture and color care during the wash. Sizes include 300 ml / 10.1 fl oz and 1000 ml / 33.8 fl oz.

2. How do stylists apply OYA Blonde Platinum Shampoo?

Lather into wet hair, focusing on the mid-lengths and ends where warmth shows first, then rinse. For best results, follow with OYA Rinse Out Conditioner or OYA Hair Treatment, then OYA Leave-In Conditioner. Official directions are lather and rinse. Leaving it on a little longer can increase violet deposit; rinse sooner if the hair is already cool or very porous.

3. Who should use Platinum Shampoo instead of regular OYA Sulfate Free Shampoo?

Use Platinum for lightened blondes, highlighted clients, cool brunettes that pick up brass, and gray or silver hair that turns yellow. Use regular OYA Shampoo Sulfate Free when the goal is moisturizing color care without extra violet. Use Clarity when the problem is mineral or product buildup, not warmth. Platinum maintains tone; it does not replace a Rapid Toner or color service.

4. Will OYA Platinum Shampoo turn hair purple?

Used correctly, it is meant to neutralize brass and yellow, not leave a strong purple cast. The formula includes Ext. Violet 2, the violet pigment that counters warmth. Overuse on very porous or already-ashy hair can look too cool or slightly lilac. Alternate with OYA Sulfate Free Shampoo if the client only needs light maintenance, and always condition after.

5. What should salons pair and retail with Platinum Shampoo?

Retail it after blonding, Rapid Toner, or gray-blending services so clients can hold the cool result at home. Pair with OYA Rinse Out Conditioner and Leave-In Conditioner. For extra brass control between visits, add OYA Fresco Quenching Color Conditioner in a cool shade when appropriate. Keep the liter on the backbar for blonde clients. Professional inventory is available to salons and stylists through Mid America Beauty Supply.