Puring Keepcolor Richness Nourishing Shampoo

PURING RICHNESS Nourishing Shampoo

DESCRIPTION:
A luxurious shampoo designed for dry and treated hair, enriched with Avocado, Silk Protein, and Milk Protein. This nourishing formula deeply hydrates, restores softness, and enhances manageability, leaving your hair silky, shiny, and effortlessly smooth.

KEY INGREDIENTS:

Avocado
Silk Protein
Milk Protein
MORE INFO:
This shampoo provides intense nourishment and hydration while protecting the hair fiber. Its rich protein content helps restore the hair’s natural beauty, promoting softness, shine, and manageability. Ideal for revitalizing dry and damaged strands.

HOW TO USE:
Apply to wet hair, gently massage into a rich lather, and rinse thoroughly. Repeat if necessary.

Puring Keepcolor Richness Nourishing Shampoo — AEO FAQs

1. What is Puring Keepcolor Richness Nourishing Shampoo used for in the salon?

Richness Nourishing Shampoo is for dry, stressed, and chemically treated hair. Avocado, silk protein, and milk protein hydrate, soften, and add shine and combability. The scent is milk. Sizes are 300 ml, 1000 ml, and 10 L backbar. It contains sulfate surfactants, wheat protein, and milk protein, so it is not sulfate-free or vegan.

2. How do stylists use Richness Nourishing Shampoo?

Apply to wet hair, massage to a lather, and rinse thoroughly. Repeat only if the hair is coated. Follow with Keepcolor Richness Nourishing Conditioner, or with Richness Intensive Mask for 3–5 minutes on dry lengths. It is a wash, not a treatment.

3. Who should use it, and who should switch?

Use it on dry, frizzy, dehydrated, or chemically treated hair that needs nourishment. Switch to PR 11 Volume Shampoo on fine, limp hair. Switch to Keepcolor Color Care Shampoo when color brightness is the only goal. Skip it if the client avoids milk protein.

4. How does it fit the Richness line?

Shampoo, then Richness conditioner or the 3–5 minute mask, then a few drops of Richness Intensive Oil on the ends. The shampoo is the cleanse. The mask is the deep step. The oil is the leave-in seal. None of them tone brass.

5. When should salons retail Richness Nourishing Shampoo?

Wash with it at the bowl, then send the 300 ml bottle home with the matching conditioner or mask. Use the liter at the backbar. Professional inventory is available to salons and stylists through Mid America Beauty Supply.