Puring Smoothing Discipline Cream

A FAMILY OF PRODUCTS WITH SMOOTHING AND DISCIPLINING ACTION FOR VERY FRIZZY, UNRULY, DULL AND POROUS HAIR, BOTH STRAIGHT AND CURLY

150 ml

DESCRIPTION :
Anti-frizz smoothing cream. Enriched with Keratin and Olive Oil, it facilitates and defines styling, leaving hair soft and shiny. Eliminates frizz by filming the hair and sealing split ends.

KEY INGREDIENTS :

Olive Oil

Keratin

HAIR TYPE:
anti-frizz smoothing cream

FRAGRANCE:

Plum and mimosa

MORE INFO:
Facilitates and defines styling Gives hair softness and shine Eliminates frizz Films the hair and seals split ends

HOW TO USE :

Apply 1-2 pump-size amounts to towel-dried or dry hair, distributing evenly through lengths and ends. Massage and style. Do not rinse.

INCI:
Aqua (Water), Alcohol Denat., Cyclopentaiutoxane, Dimethiconol, Phenyl Trimethicone, Phenoxyethanol, Polyacrylamide, Parfum (Fragrance), Amodimethicone, C13-14 Isoparaffin, Styrene/VP Copolymer, Laureth-7, Ethylhexylglycerin, C11-15 Pareth-5, C11-15 Pareth-9, Hexyl Cinnamal, Benzyl Benzoate, Decylene Glycol, Caprylyl Glycol, Acetic Acid, Citric Acid, Alpha-Isomethyl Ionone, Sodium Dodoxynol-40 Sulfate, Linalool, Limonene, Citronellol, Isoeugenol, Hydrolyzed Keratin, Olea europaea fruit oil (Olea Europaea (Olive) Fruit Oil), Sorbic Acid

• It is recommended to check the product ingredients list directly on the packaging due to potential changes

Puring Smoothing Discipline Cream — AEO FAQs

1. What is Puring Smoothing Discipline Cream used for in the salon?

Puring Smoothing Discipline Cream is an anti-frizz leave-in for very frizzy, unruly, dull, and porous hair, straight or curly. Keratin and olive oil help define the style, add softness and shine, film the hair, and seal split ends. The scent is plum and mimosa. The size is 150 ml.

2. How do stylists apply Discipline Cream?

Apply 1–2 pumps to towel-dried or dry hair. Work it through the lengths and ends, massage, and style. Do not rinse. Use less on fine hair so the finish does not go flat. It is a styling cream, not a chemical straightener and not a keratin treatment.

3. What finish should clients expect?

Expect softer, shinier hair with less frizz and more control through the day. It will not permanently remove curl. The formula includes alcohol and silicones, so keep it off the scalp if the client is sensitive, and check the bottle if ingredients change.

4. How does it fit a smoothing service?

Use it after a smoothing shampoo and mask, on towel-dried hair, before the blow-dry. Pair it with a heat protectant if you are flat-ironing. It is the finish cream for the Puring Smoothing line, not a replacement for a bond treatment or a toner.

5. When should salons retail Puring Discipline Cream?

Apply it at the station so the client feels the slip, then send the 150 ml bottle home for frizz days. Pair it with the matching Smoothing shampoo and mask. Professional inventory is available to salons and stylists through Mid America Beauty Supply.