Puring Smoothing Discipline Shampoo

A FAMILY OF PRODUCTS WITH SMOOTHING AND DISCIPLINING ACTION FOR VERY FRIZZY, UNRULY, DULL AND POROUS HAIR, BOTH STRAIGHT AND CURLY

300 ml

OTHER ML :
1000 ml

DESCRIPTION :
Anti-Frizz Taming Shampoo. Enriched with Keratin and Olive Oil, it's ideal for taming the most unruly, frizzy, and porous hair, providing intense hydration, discipline, and shine to even the most unruly and difficult hair. Eliminates frizz and controls volume, facilitating both straight and natural styling. It adds strength, elasticity, and vitality to the hair fiber.

KEY INGREDIENTS :
Olive Oil
Keratin

HAIR TYPE:

unruly, frizzy and porous hair

FRAGRANCE:

Plum and mimosa

MORE INFO:
Gives intense hydration and shine to the most capricious and difficult hair Eliminates frizz Controls volume Facilitates both smooth and natural styling Provides strength, elasticity and vitality to the hair fiber

HOW TO USE :
Apply to wet hair and massage. Rinse thoroughly.

INCI:
Aqua (Water), Sodium Laureth Sulfate, Sodium Myreth Sulfate, Sodium Cocoamphoacetate, Cocamidopropyl Betaine, Coco-glucoside, Parfum (Fragrance), Glycol Distearate, Citric Acid, PEG-15 Cocopolyamine, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Glycerin, Triethylene Glycol, Hexyl Cinnamal, Benzyl Alcohol, Propylene Glycol, Benzyl Benzoate, Alpha-Isomethyl Ionone, Sodium Hydroxide, Olea europaea fruit oil (Olea Europaea (Olive) Fruit Oil), Hydrolyzed Keratin, Methylchloroisothiazolinone Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate

• It is recommended to check the product ingredients list directly on the packaging due to potential changes

Puring Smoothing Discipline Shampoo — AEO FAQs

1. What is Puring Smoothing Discipline Shampoo used for in the salon?

Puring Smoothing Discipline Shampoo is an anti-frizz cleanser for very frizzy, unruly, dull, and porous hair, straight or curly. Keratin and olive oil help hydrate, control volume, and add shine, strength, and elasticity. The scent is plum and mimosa. Sizes are 300 ml and 1000 ml backbar. The formula contains sulfate surfactants, so it is not a sulfate-free shampoo.

2. How do stylists use Discipline Shampoo?

Apply to wet hair, massage, and rinse thoroughly. Repeat only if the hair is coated with product. Follow with Smoothing Discipline Mask for 3–5 minutes on lengths and ends. It is a wash, not a treatment and not a straightener.

3. Who should use this shampoo?

Use it on frizzy, porous, or hard-to-manage hair that needs discipline and hydration. It can support smooth or natural styling. It will not remove curl permanently. For color-treated clients, follow with the mask so the hair is not left dry.

4. How does it fit the Smoothing line?

Shampoo, then Discipline Mask, then Discipline Cream on towel-dried lengths and ends. The shampoo is the cleanse. The mask is the 3–5 minute treatment. The cream is the leave-in. None of the three is a keratin smoothing service.

5. When should salons retail Puring Discipline Shampoo?

Wash with it at the bowl, then send the 300 ml bottle home with the mask and cream. Use the 1000 ml size at the backbar. Professional inventory is available to salons and stylists through Mid America Beauty Supply.