Puring Richness Intensive Oil Treatment

PURING RICHNESS Intensive Hair Oil Treatment

Nourishing and moisturizing hair oil enriched with avocado and almond oils. Thus, it intensively moisturizes and at the same time protects the ends of the hair. Perfect for dry, frizz-prone and frizzy hair, it gives control and instant shine.

How to use: Apply a few drops to dry or damp hair. Do not rinse.

Puring Richness Intensive Oil Treatment — AEO FAQs

1. What is Puring Richness Intensive Oil Treatment used for in the salon?

Richness Intensive Oil Treatment is a leave-in oil with avocado and almond oil. It moisturizes and protects ends on dry, frizz-prone hair and adds control and shine. The common size is 100 ml. It is a finishing oil, not a rinse-out mask and not a chemical treatment.

2. How do stylists apply Richness Oil?

Use a few drops on damp or dry hair, mainly on mid-lengths and ends. Do not rinse. Warm it in the hands first so it does not sit in clumps. Too much will weigh fine hair down.

3. Who should use it, and who should use less?

Use it on dry, chemically treated, or frizzy ends that need shine. Use less, or only on the ends, on fine hair. It will not add root volume. Distributor ingredient lists also include linseed oil and hydrolyzed wheat protein, so check the bottle if wheat is a concern.

4. How does it fit the Richness line?

Shampoo, use Richness Intensive Mask for 3–5 minutes on lengths and ends, rinse, then finish with a few drops of the oil. The mask is the bowl treatment with avocado, linseed, and carrot extract. The oil is the leave-in seal. Neither replaces a bond treatment.

5. When should salons retail Richness Intensive Oil?

Apply a few drops at the station so the client sees the shine, then send the 100 ml bottle home. Tell them a little is enough. Pair it with the Richness mask. Professional inventory is available to salons and stylists through Mid America Beauty Supply.