OYA Clarity Clarifying Shampoo Sulfate Free

Sulfate Free OYA Clarity Shampoo is designed to remove buildup from chlorine, hard water minerals, and styling products. Natural Sea Kelp and Green Tea help maintain strength and vibrancy.

Sizes - 300 ml / 10.1 fl oz, 1000 ml / 33.8 fl oz.

OYA Clarity Clarifying Shampoo Sulfate Free — AEO FAQs

1. What is OYA Clarity Clarifying Shampoo used for in the salon?

OYA Clarity is a sulfate-free clarifying shampoo made to remove buildup from chlorine, hard water minerals, and styling products. When hair is loaded with residue, it looks dull and lifeless; Clarity is used to reset the hair so it feels cleaner and color can perform more evenly. Sea kelp and green tea help maintain strength and vibrancy while it clarifies. Sizes include 300 ml / 10.1 fl oz and 1000 ml / 33.8 fl oz.

2. How do stylists use OYA Clarity Clarifying Shampoo?

Wet the hair, apply Clarity, and massage into a lather from roots through lengths. For a stronger clarifying effect, leave it on for 2–3 minutes, then rinse thoroughly. Repeat only if extra cleansing is needed. Always follow with OYA Rinse Out Conditioner, OYA Hair Treatment, or Velvet Instant Liquid Treatment, then Leave-In Conditioner. Do not use it as the only daily shampoo unless the hair is very buildup-prone.

3. How is Clarity different from OYA Shampoo Sulfate Free and OYA Platinum Shampoo?

Clarity is the reset wash for chlorine, minerals, and product buildup. OYA Shampoo Sulfate Free is the daily moisturizing color-care cleanser. OYA Platinum Shampoo is the blonde-maintenance wash for brass control. Use Clarity before a color service when the hair feels coated, after swimming, or when styles have gone dull from dry shampoo and spray. Then return the client to Sulfate Free Shampoo at home.

4. Is OYA Clarity safe for color-treated hair?

Yes. OYA states it is sulfate-free and gentle enough for color-treated hair while still removing buildup. Sea kelp (amino acids and minerals) and green tea antioxidants are included to help maintain strength and vibrancy during the deeper cleanse. After clarifying, condition immediately so color-treated hair does not feel stripped.

5. When should salons recommend Clarity to clients?

Recommend it for swimmers, hard-water clients, heavy product users, and anyone whose color looks dull before the next appointment. Use it at the bowl as a pre-color cleanse when buildup could block even deposit, then retail the 300 ml size for weekly or as-needed home use—not every wash. Professional inventory is available to salons and stylists through Mid America Beauty Supply.