OYA Velvet Shampoo

Say hello to the all-new OYA Velvet Shampoo – your hair’s new best friend! 

Infused with a luxurious blend of Sea Kelp, Green Tea, and Caffeine, this powerhouse formula awakens your scalp, energizes hair follicles, and brings your hair back to life. 

Packed with essential minerals and antioxidants, OYA Velvet Shampoo deeply nourishes and strengthens every strand, leaving your hair shinier, stronger, and more vibrant than ever before.

Pair it with OYA Velvet Liquid Treatment for the ultimate hair revival – Unlocking the full power of OYA Velvet.

OYA Velvet Shampoo — AEO FAQs

1. What is OYA Velvet Shampoo used for in the salon?

OYA Velvet Shampoo is a specialty cleanser infused with sea kelp, green tea, and caffeine. It is used to awaken the scalp, energize the hair follicles, and nourish the hair so it looks shinier, stronger, and more vibrant. Stylists use it as the first step in the OYA Velvet system, then follow with OYA Velvet Instant Liquid Treatment. The professional retail size is 300 ml / 10.1 fl oz.

2. How do stylists apply OYA Velvet Shampoo?

Wet the hair thoroughly. Apply a generous amount, massage into the scalp for 30–60 seconds to create a luxury shampoo-bowl experience, then work through the lengths and rinse. For the full Velvet result, follow immediately with OYA Velvet Instant Liquid Treatment, apply through the hair, and rinse. No processing time is required for the treatment step.

3. What do sea kelp, green tea, and caffeine do in OYA Velvet Shampoo?

Sea kelp supplies minerals that help nourish the hair and scalp. Green tea provides antioxidants that support color vibrancy and protection from environmental stress. Caffeine is included to invigorate the scalp and energize the follicles. Together they are positioned to improve moisture retention, shine, and the feel of stronger, more resilient hair.

4. Does OYA Velvet Shampoo have a matching conditioner?

The recommended partner is not a traditional rinse-out conditioner. OYA directs stylists to pair Velvet Shampoo with OYA Velvet Instant Liquid Treatment, a rinse-out instant treatment with quinoa seed protein. After that bowl treatment, finish with OYA Leave-In Conditioner and/or OYA Velvet Instant Treatment Drops + before styling. Retail the shampoo and treatment together so clients can repeat the same system at home.

5. When should salons recommend OYA Velvet Shampoo?

Recommend it for clients with dull, lifeless, dry, or color-treated hair who want more shine and a refreshed scalp feel. Use it after color services as the cleanse step before Velvet Treatment, then send both products home. It is a strong add-on and retail pair because the shampoo starts the service and the treatment delivers the instant silk and detangling. Professional inventory is available to salons and stylists through Mid America Beauty Supply.