Professional demi permanent hair color refreshes tone, blends gray, and adds shine with less lift than a full permanent service. This collection is built around OYA demi series: naturals, ashes, beiges, golds, mahogany, coppers, reds, violets, and concentrates.

How to choose. Use demi when the client wants a softer commitment, a gloss, or a blend rather than maximum lift. Mix with the brand’s 5-volume lotion unless the shade instructions differ. Concentrates adjust intensity; they are not a substitute for proper formulation.

Demi still belongs in a complete color menu. Maintain the result with hair care, a color-safe conditioner, and a leave-in for home use.

How to choose. Direct dye belongs on hair lifted to the correct underlying level. Porous ends take pigment faster. Educate the client on fade and send home the right shampoo and conditioner.

For gray coverage or lift, return to the broader color assortment and support the hair with a treatment from hair care.

How to choose. Use demi when the client wants a softer commitment, a gloss, or a blend rather than maximum lift. Mix with the brand’s 5-volume lotion unless the shade instructions differ. Concentrates adjust intensity; they are not a substitute for proper formulation.

Demi still belongs in a complete color menu. Maintain the result with hair care, a color-safe conditioner, and a leave-in for home use.